Press Release

New Outlook From An Ancient City

The travel trade are not taking advantage of the wide range of activities in the Chiang Mai area according to Wim Fagel, General Manager of the Amari Rincome Hotel. Instead of always being on the look-out for new destinations, he says, perhaps the challenge should be to imaginatively explore the full potential of those that are already established.

¨To many, Chiang Mai is no more than the night market, Doi Suthep and perhaps an elephant ride. Most visitors come to the area for only two days where in reality a four-day stay would not cover all there is to see and do in Chiang Mai.〃

Accepting the challenge himself, Mr.Fagel has put together a full menu of activities in the area. ¨I have a programme of 50 activities to offer our guests which encourages them to really explore the region. We have collected information on everything from road safaris and river rafting to Thai cooking classes, fruit-carving and Hilltribe crafts.〃

Combining the Amari Rincome Hotel with Angkhang Nature Resort has opened up a whole new range of possibilities for the incentive market. We are looking at a number of exciting possibilities including car rallies, says Mr.Fagel.

Note to Editors : Amari Hotels and Resorts is one of Thailandˇs leading and most dynamic hotel groups operating eight first class properties in Bangkok, Chiang Mai, Pattaya, Koh Chang, Samui, Phuket and Trang.

For further information please contact :

Ms. Nikki Busuttil
Director of Communications
Amari Hotels and Resorts
847 Petchburi Road
Pratunam, Rajthevi
Bangkok 10400
Thailand

Tel.  66 (0) 2255 3767 , 66 (0) 2255 4588
Fax.  66 (0) 2255 3718
E-mail  email@amari.com